Internet marketing involves online advertising to reach potential customers. It requires creativity such as design and development and technical aspects such as marketing and advertising. Affiliate marketing, email marketing, search engine marketing, and interactive advertising are different aspects of internet marketing. This also includes sales, public relations, information management, and customer service. Since the advent of the internet, it has been used for all sorts of purposes. Among the advantages of the internet is some help in doing business, shopping etc. from the comfort of your home. According to research, a quarter of internet users shop online. It also contributed to the growth of e-commerce, and internet marketing has become a part of e-commerce.
Direct marketing techniques such as television and radio ads, emails, and newsletters are inspiring internet marketing, which includes direct response marketing strategies and is growing rapidly. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are two business models that can be associated with internet marketing. B2C companies were the first to go when online marketing emerged. They are companies that sell directly to customers. B2B companies must do business with each other.
Websites created for internet marketing are slightly different from other websites. There are peer-to-peer style websites that are used to exchange products and services with each other. Another is Naming Your Price, which requires customers to decide what price range they can spend and choose products that fall within that price range. Priceline.com is an example of such a site. Amazon.com is a website based on the best price finding model, where customers find the lowest prices. The latter are online auction sites where items are auctioned off. Ebay.com is a case in point.
Companies that use internet marketing have an advantage. You do not have to invest as much energy and time in internet marketing as other traditional methods. You can reach the national and international markets with few resources. Because of the very low investment, even small businesses are turning to internet marketing. Websites and blogs are developed for this. Internet marketing is beneficial in that the data is readily available on the Internet. Newsletters can be sent directly to customers and if they do not contain the information they are looking for, they can search online for information about the product and make a decision and purchase it online.
One factor that hinders the growth of internet marketing is the delay in page loading. Websites that take a long time to download test the patience of the consumer. Also, when companies design complex websites with lots of graphics and animations, the speed slows down even more. Another negative point of internet marketing is that customers cannot feel, taste, smell or taste the products to make a good decision. To counter this, some online stores have developed generous return policies that help ensure customer satisfaction.
Another major threat when shopping online is identity theft. When paying with credit cards online, electronic checks are vulnerable to hackers and information can be stolen and used. Many hackers and websites have been caught buying and selling personal information. Most of the websites have taken measures and built good security in their websites. Encryption is one of the best ways. When data is transferred between two computers; There is a possibility that a hacker will intercept them. Therefore, the data is modified by applying an encryption algorithm and sent over the network, and upon receipt, a decryption algorithm is applied to return the data to its original form.
Online sales affect all types of businesses such as banking, advertising, music, etc. Instead of going to a store to buy tapes and CDs, music can be purchased online. Banking transactions such as deposits, withdrawals, transfers and bill payments are done online. Billions of dollars are invested in online advertising alone every year.
