Some sellers think that using email is the best idea to sell anything. But the truth is not. It is not a good idea to replace phone calls with emails when contacting a prospect. Some people use email to sell products to avoid the humiliation of rejection. The main disadvantage of this approach is that there is a possibility that you may not receive an email while you are waiting for a transaction related to the sale.
More than 75 percent of businesses today have replaced phone calls with email, losing the personal touch in the process. The reason companies do this is because they feel uncomfortable talking directly to the customer. A saying hurts no less than an email. Some people get tired of listening to voice messages repeatedly. They think it's best to switch to email.
When it comes to selling products or services to a new customer, the customer's trust cannot be won through email, which weakens the foundation of a long-term relationship. Some wealthy companies think they are recognized in the market but forget that there are strict anti-spam filters. These companies risk sending introductory emails to potential customers. There is very little chance that the customer will receive and read the email. But when you call a potential customer, there is a higher chance that the customer will receive the call and all the invested resources will be used.
If the company still believes that emailing customers is the best approach, there are a few points to consider. The introductory email contains a company introduction, brief information about the products and services offered, and information on how to purchase and contact. All information in the email should give the reader the impression that the company is interested in the customer's benefit and not in itself.
Your introductory email should sound like you're trying to clear things up and build a solid relationship with the prospect. To do this, the target individuals must be thoroughly researched to understand their shortcomings and what they expect wonders from a particular product. the first time itself; Do mention that the company and the customer are a good match. Sales conversations should be completely repelled.
Do not include the company name in the email address. If the name of the company is included in the title, the customer gets the impression that the company's profit is his priority and not the customer's interest. It is a good marketing strategy to provide the name of the product being sold, the characteristics of the product, and the solution to the reader's problem. The theme should say it all and catch the eye at first sight.
It is best to start sending emails to clients after you have established a strong and long-term relationship. Customers must first be addressed personally. Later, when the customer's trust is gained, more business can be done via email. Email should only be used as a backup method of communication. Be sure to avoid words like "we" and replace them with "you". The customer also feels that they are being dealt with directly.
There shouldn't be any negativity in it. This puts the customer's mind into a negative mood and they will actually get the opposite message. For example, instead of writing, "We don't sell inferior products," write, "We sell quality products." Do not require the client. This puts pressure on the customer and they will start avoiding calls and emails from the company.
Email can be used in difficult times. Assuming there is some pain between the parties, or at least on the client's side, emails written with polite and kind words can melt away the harshness and reopen good relationships. It is best to completely stop using email as the only form of communication. Companies that reach customers directly project a higher level of trust and make a good impression on new customers.
