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 Anonymous visitor marketing or anonymous user marketing is nothing more than changing the content of the site according to the taste of the visitor, making the information more relevant. Each user is appended to a type of data known as metadata or ancillary data, which are like human sensory nerves and give an idea of how to respond to a person who approaches.

Metadata or Supplementary Data consists of information such as geographical location, IP address, browser languages such as English, Chinese, German, etc., and domain extension information such as .edu, .gov, .mil, etc. Internet connection speed, operating system, keyword or phrase search, referring URL and screen resolution.

The graphical location informs the visitor's approximate address. This information allows the server to find and display information about people on this site. Information such as weather, temperature, local events and time can be displayed accurately.

An IP address or Internet Protocol address provides information about the specific Internet service, company to which a person is connected. If you are affiliated with an ISP, the website will display your connection speed, and if you are affiliated with a specific company, the website will display the company's name and logo.

The web page can be formatted in different languages. By analyzing the language of the browser, the visitor can get a webpage that is easier for them to understand and makes them feel that the site is geared towards their native language, which makes them feel more comfortable.

Different organizations and different industries have different domain extensions. A .gov website means it is a government website, and a .edu website means it is an educational institution. Therefore, the content of the web page can be changed according to the organization to which the visitor links.

Depending on the speed of your internet connection, the downloads size for media downloads can also be managed. There will be different resolution versions for a given download, and if the speed is slow, lower resolution media will be downloaded to the visitor's temporary internet files. This does not interrupt the normal operation of the computer.

Different operating systems have different requirements and their functions are also different. Some websites offer downloadable software and updates that are not compatible with all types of operating systems. These restrictions can be defined without interrupting the user.

The search word or phrase can be used to apply search engine optimization or SEO techniques to the website to make the topic more relevant. It does this by associating data with a specific keyword, which is displayed automatically and gives the visitor the feeling that their query has been submitted effectively.

The referrer URL helps the sponsor compare the data to the previous page and bring it to the current page. This increases competition between sites, this site will try to prove itself better than the previous one.

When a visitor browses the Internet with his mobile or mobile device, the content of the website is adapted to the device's screen resolution. When the amount of data that can be seen on a normal screen is displayed on the mobile device, the data overlaps and the content is unreadable.